About Me

My name is Daniel Kornitzer and I've always been passionate about food ingredients that are genuine, natural, healthy and delicious at the same time. Olive oil falls in this category.

Creating this site also allows me to enjoy Solo Build It!, which comes in handy, since I double up as CEO of SiteSell. ;-)

Solo Build It! is an all-inclusive bundle that provides all the tools that you need to create a successful e-business. There is absolutely nothing out there that matches its effectiveness and the track record of success of its users.

Back to olive oil, my initial connection with it came via culinary experiences, starting in my youth, seeing my grandmother, my mother, my aunts generously use olive oil in salads, sauces and the like.

In fact, there is something in cooking that transcends the mere act of preparing food. One of the early experiences that marked me had little to do with cooking and a lot to do with the power of perseverance.

I must have been 10 years old an we were in the Argentinian city of Villa La Angostura, amongst lakes, forests and the Andes mountains. Together with my sister, 5 at the time, we went to pick wild strawberries (they were tiny ones, with incredible taste). The two of us spent hours collecting a bag of strawberries. When we returned, we set out to make marmalade with it on an outdoor wood fire. The long and short of it is that, after about half an hour of cooking, the entire pan fell, wasting all of its content and setting us back to square one. As kids, we felt a huge let down but, tired as we were, we headed back out to pick another bag. And we ended up making our marmalade. What I took back from it, and remember to this day even though the stakes of this story were not high, is the power of picking ourselves up upon adversity and always be willing to re-build. :-)